Welcome to Ridge CMO. This is our launch post! Ready to take on the world! After 17 years of working with businesses of various sizes across numerous industry sectors, we have decided to launch a fractional service where businesses can tap into our expertise at a fraction of a cost of someone of our skill and experience where perhaps they can’t justify that spend or there isn’t a justified full time role there.

From re-branding multi-site property businesses, managing marketing for international exporting businesses, major construction, further education, insurance and manufacturing as well as being Business Editor of a leading B2B broadsheet publisher, we have a wealth of experience in the world of marketing. Whether its formulating the strategy, ‘doing the doing’, liaising with marketing agencies on both sides of the table and working with journalists, stakeholders and publishers, Ridge CMO has been both the client, the agent, the facilitator, the copywriter, the publisher, the designer and even the front line sales person.

In this time the resounding memories are just how hard it has been to recruit people, since the COVID19 pandemic, the average salaries for creative roles and graduates seem to have just ‘jumped’ £5k-£10k. If you look at the high churn rates and high recruitment costs, we can see why firms are turning more to external providers or taking on more responsibilities themselves as company leaders.

But as we emerge from challenging economic conditions, firms are experiencing growing pains and the time of an MD/CEO of any business is precious – often at the detriment of completing these ‘marketing activities’ that are being seen an increasing ‘faff’ or ‘intimidating boring task’ that gets pushed further and further down the do list.

Enter the agencies, where knowledge transfer is often one-directional and a lot of cost and a lot of hand holding is required. So we decided to do something about it!
Look forward to meeting you!

Ridge CMO