The death of the
traditional
sales
person
Sales Training in this country is outdated. In fact many of the approaches to sales and sales training we have experienced is nearly 100 years old. 80/20 SELL is our take on the finest and most up to date approaches to sales obtained through experience and extensive research of the world's finest sales leaders. Crucially it needs to be delivered by experts who have actually tasted success and can gain buy-in from sales teams to put into effect. 80/20 SELL is in simple terms, a training regime delivered to you and your sales team which can extend to fractional sales management. With buying trends changing and the emergence of social selling becoming more important, you need to give your team the best chance to succeed and enrolling them in sales training from the 1950s just isn't going to cut it. In short, How people buy is now changing:
Buyers influenced by online: Research of your website, your values, what others say about you tell buyers a lot more about your business than you think, are you missing out on opportunities?
Sceptical of advertising. People hate a hard sell and Gen-Y buyers are less trusting in advertising than their predecessors, ushering in a new way of communicating and selling.
Word of mouth: What do you think the 2023 version of word of mouth looks like? Its likely to be in some form of digital format, most likely a social network. Are you ready?
Buyers buy without you: Research shows us that through the power of what people can gather online and dislike of a hard sell, 75% of the purchasing process is without you.
Helping you get in front of buyers:
Using social selling, effective prospecting and a proven system of follow up, 80/20 SELL will help you make more meetings and close more deals.
Help Hiring: Ridge CMO can even help you in the interview and screening process when hiring new business development people; there are several traits important to uncover at interview.
Behaviour - Attitude - Technique: Ridge CMO helps focus your commercial team on developing the right psychological traits to be successful in the sales arena as well as tactics, they work hand in hand.
Sales Cadence System: Using a clever mix of sales approaches ranging from calls, to emails, to social selling, to messages and direct mail, we develop a repeatable sales process across multiple mediums.
Nearly 20 years of experience: Sales leadership & training delivered by individuals that have actually operated as best in class, A1 players, not just regurgitating theory found online without having ever walked the walk.
Together we can inspire, develop and transform your business
We no longer have a choice about whether we use social media...
..but how WELL we do it
Don't be industry's best kept secret; remember; share of voice = share of market.
Book your discovery callMonthly cost
of a Graduate:
£3,500
Average cost for a graduate marketeer with 1 year of experience
Includes:
- Nightmare to recruit for
- Poor industry retention
- Lifetime access to future
- Not an expert
Ridge CMO per month:
£1,000
Using our Fractional Chief Marketing Officer with 17 years experience
Includes:
- Proven track record in industry
- MBA, Chartered Marketeer
- Commercially savvy, ROI focus
- Media relations in print & online
"Having hired many graduate marketeers, right the way through to Heads of Comms, Marketing Directors and working with global agencies such as McCann Erickson, there is a fortune to be wasted by hiring badly or buying into the ego of big brands, plus the employment liability issues of hiring at the moment. So bring in an expert who can work flexibly and free you up to do the other important things"