THERE's No
such thing as a stupid question
What does Fractional Mean?
Basically an alternative for 'outsourced, part time' labour, rather than a full time role or part time in house role or just an agency on retainer - as we start to approach the 'Uberisation' of people, Fractional is an increasingly seen term in this field.
What is an Outsourced CMO?
Outsourcing a CMO is basically an outside 'Chief Marketing Officer' that works with your business on a contractual level, typically between 10 and 40 hours per month. They are not fully employed by you so the firm saves on hiring, recruitment, interviewing, training, onboarding, wages, NIC, pension contribution and then the HR liability that comes with this role.
How Much Time Do We Get?
Your outsourced CMO is dedicated to working in short, effective sprints rather than requiring you to support a full time 40 hour per week role in house that perhaps is not justified or affordable. In working with a fractional CMO, your firm leverages the advantage of a highly skilled and experienced practitioner taking tasks off your to-do list which are usually either rushed, late or forgotten. This frees up your precious time and capital to reinvest elsewhere in the business, knowing the job is getting done without requiring constant supervision.
Who Do They Report To?
Your outsourced Chief Marketing Officer works with the executive team where they help leadership make decisions and make company visions become reality.
What Are They Good At?
The skills of your Outsourced Chief Marketing Officer will include all areas of the marketing mix, including social media, branding, lead gen, paid for services, content marketing, SEO, PR, in print, tv and radio.
Why Is This Better Than What We Already Have?
There is no substitute for experience. Your Outsourced CMO will be a specialist, not necessarily an expert in each area of our marketing output but as a whole, the complete player versus the inexperienced or single skill expert that a firm may have hired in the past, Ie, the 'Sales AND marketing Manager', the 'I.T guy that looks after the website' or the 'graphics guy who also does copywriting, socials and web updates.'
More interesting benefits of a fractional CMO
BOOK DISCOVERY CALL
Established Quality Supply Chain: Its already hard enough to find a quality employee let a lone a network of quality, proven suppliers who can help on any extra services your firm needs.
Experience of different sizes. From start-up, to SME, to P.E and to overseas multinational OEMS, Tier Ones and Primes, Ridge CMO has experienced working with firms of all sizes.
Improve your bottom line. Benefit from growing your business presence and profile, whilst spending less than the firm would normally do so for these services in a full time employee.
Beat the competition: Winning means doing something different or something better, most firms won't have a fractional CMO, they will be doing it the hard way. Be different.
Prioritise marketing: Usually the area of the business left for the MD or CEO to do in their spare time and operationally not as important, so often this task doesn't get done.
Work with existing team? In some cases, maybe your fractional CMO is needed to give some direction and leadership to existing team members if an organisation lacks this skill.
Reporting: Monthly executive reports are supplied to leadership teams on the activity conducted and general performance and health of the marketing function of the business.
No Jargon rule. Plain talking, no fluff, no smoke and mirrors or body swerving, you will learn from your fractional CMO as the goal is to build your competence and knowledge
Long term view: You may have short term campaigns to work on but your fractional CMO has a long term view to build and establish your brands capability, expertise and authenticity - this can't be rushed.
Engage Ridge CMO so you can get on with what you do best, because;
Your untold success story in the industry is our passion to un-cover
Don't be industry's best kept secret; remember; share of voice = share of market.
Book discovery call