The only question is, 'how well do you do social media?'
Half of the world's population use social media and mobile devices outnumber desktop devices nearly 6/1. Having a powerful social media strategy isn't just important now, its absolutely crucial. But there is so much 'fluffy' nonsense in social media in b2b -luckily our social media experts at Ridge CMO closely link your social media activity to the sales process, identifying opportunities to build credibility and long term relationships, but not just putting content out for contents sake. Using a range of social media platforms, your distributed content is tailored for the audience and the platform itself, not just a 'one sized fits all' approach to social media.
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For the audience: Social media content is for users, not bots, so expressing personality and credibility is crucial. People do business with people remember.
Content Creation. By researching your business, your industry, customers & competition, Ridge CMO helps position you as omnipresent 'opinion former's for your sector on socials.
Build trust. Using case studies, stories, and well considered wording, Ridge CMO will help develop an authenticity for your brand which can back up what they they're buying.
Audience Growth. Most firms have under developed audiences so Ridge CMO works to develop a relevant audience to your social media, not leaving it to random and chance.
Timed posts. Company leaders and decision makers we find use social media at certain times of the day, so your content and activity will focus in sprints around these key times.
Good images. The first taste is with the eyes so Ridge CMO prefers to create social media content with relevant and professional graphics and images to ensure maximum exposure.
Call to action. Ridge CMO considers 'what is the point' of each post and piece of content, it can't just be content for contents sake, what is the 'So what?' or benefit to your reader?
Grow your brand. For most businesses, being more visible, more easily found and more talked about is a good thing and social media is at the forefront of this thinking through connectivity with customers.
Media Relations & PR. Why stop with your social media when we could be managing your PR and web content as well? Social media fits this symbiotic strategy perfectly but not just duplicating the same message.
Together we can inspire, develop and transform your business
We no longer have a choice about whether we use social media...
..but how WELL we do it
Don't be industry's best kept secret; remember; share of voice = share of market.
Book your discovery callMonthly cost
of a Graduate:
£3,500
Average cost for a graduate marketeer with 1 year of experience
Includes:
- Nightmare to recruit for
- Poor industry retention
- Lifetime access to future
- Not an expert
Ridge CMO per month:
£1,000
Using our Fractional Chief Marketing Officer with 17 years experience
Includes:
- Proven track record in industry
- MBA, Chartered Marketeer
- Commercially savvy, ROI focus
- Media relations in print & online
"Having hired many graduate marketeers, right the way through to Heads of Comms, Marketing Directors and working with global agencies such as McCann Erickson, there is a fortune to be wasted by hiring badly or buying into the ego of big brands, plus the employment liability issues of hiring at the moment. So bring in an expert who can work flexibly and free you up to do the other important things"