The pen: mightier than the sword
There is much more to promoting your business, services, values & careers than fancy colours and graphics and fluff. Story telling continues to be more of the most powerful forms of communication and has been since humans first spoke and transferred it to the written word. But don't get bogged down chewing on the end of your pen, why not let Ridge CMO do it?
Are you getting your message across?
BOOK DISCOVERY CALL
Tone & Personality: Whatever you do, we will learn to write and adapt to your style of business and the message you are trying to convey, after all, you want to stand out but its still your business.
Convey expertise. By researching your business, your industry, customers & competition, Ridge CMO helps position you as omnipresent 'opinion former's for your sector.
Build trust. Using case studies, stories, social media and well considered wording, Ridge CMO will help develop an authenticity for your brand which can back up what they they're buying.
Our Process. D ifferent messages require different mediums and platforms, so we combine the above core principles and keep the line tight to proof with you but not burden you
Keep it simple. No waffle, nonsense or fluff ; people do business with people; so we need to write to show the people behind the message. So say it how it is, succinct, to the point.
What to write. Using a writing style that resonates with your industry, whether its technical terminology to being informative, RIdge CMO gets people wanting to find out more
Web content. From simple web body text copy through to blogs, your site needs to be kept up to date to perform best and engage customers, future staff. Let us free you up!
News & Blogs. We agree a schedule that works for you and commit to documenting your company's progress through news and blogs that keeps customers and google searches up to date with your business
Media Relations & PR. Why stop with your site when we could be managing your Public Relations through the media? Our long standing media contacts and track record for getting coverage can give you the edge
Engage Ridge CMO so you can get on with what you do best, because;
Your untold success story in the industry is our passion to un-cover
Don't be industry's best kept secret; remember; share of voice = share of market.
Book discovery callMonthly cost
of a Graduate:
£3,500
Average cost for a graduate marketeer with 1 year of experience
Includes:
- Nightmare to recruit for
- Poor industry retention
- Lifetime access to future
- Not an expert
Monthly Cost
of Ridge CMO:
£1,000
Using our Fractional Chief Marketing Officer with 17 years experience
Includes:
- Proven track record in industry
- MBA, Chartered Marketeer
- Commercially savvy, ROI focus
- Media relations in print & online
"Having hired many graduate marketeers, right the way through to Heads of Comms, Marketing Directors and working with global agencies such as McCann Erickson, there is a fortune to be wasted by hiring badly or buying into the ego of big brands, plus the employment liability issues of hiring at the moment. So bring in an expert who can work flexibly and free you up to do the other important things"
