Welcome to Ridge CMO
Your own fractional Marketing department
Ridge CMO has 15 years experience in managing PR campaigns for ambitious firms; from local press coverage to international publications such as The Economist and live television. Keeping current and visible is driven largely through refreshed, well written, news content published to your site and social media. The average spend for a firm with 1 professional written article per month is £1,000 or a £3.5k per month payroll investment for someone without that experience.
Social media is more than just blogging what you ate that day, it ties into the commercial agenda of social selling; ie, growing your audience, engaging with it meaningfully across different mediums; creating multiple touch points with potential customers and stakeholders that create commercial opportunities.
"Do what you do best and outsource the rest!"
Ridge CMO Strategy
As Gen-Y becomes the majority purchasing demographic in the world in 2023, we see this group buy and communicate in a completely different way to their predecessors..
Growth-focused Marketing Strategy
Share of voice = Share of opportunity
Your Fractional CMO is your growth-centric strategic partner. We start with understanding what success looks like to you and then mapping how this can be delivered through your marketing strategy. Your first 90 days focus on either implementing or improving the basic systems and processes within your marketing function. By creating regular reporting through our agreed scorecard we keep you informed and the project on track. Question this; what is the cost of not having an expert in the team versus the gains of of having a fractional CMO batting for you.
Client Press Coverage Includes
Expertise in working with global multinationals through to owner managed SMEs makes Ridge CMO an experienced but accessible partner.
